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Advertising campaign aims to reunite savers with lost money

National Savings & Investments recently launched an advertising campaign to try to reunite its customers with £435m that is sitting in lost and forgotten accounts.

It is the first time the Government-backed savings and investment provider has advertised its tracing service, which has already reunited 43,000 people with £42m since its launch in 2001.

So-called 'dormant' accounts are defined as current or deposit accounts where there has been no customer activity for at least 15 years.

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Article date: 08.07